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Conceptualizing exhibition stand design is far more complicated than you may anticipate. When you nail the basics appropriately, an exhibition stall can go a long way, leveraging your brand value. Evidently, exhibitions have made their way into the marketing mix in a new attire in the digitized age. With too many visual elements, including background colors, fonts, typography and your products competing for attention in exhibition stalls, chances are high to end up in a cluttered mix. Therefore, your booth design should be simplistic, while resonating your brand image and appealing to potential customers at the same time.